Logistics
Customs and carnet documentation
Exhibiting internationally requires an ATA Carnet (temporary import document) for booth materials and samples. Apply through your national chamber of commerce 4–6 weeks before departure. Errors cause customs delays and show-floor delays.
Budget
International drayage and freight
Ocean freight for a 20-foot container to Europe runs $3,000–$6,000 one-way in 2026, plus customs, drayage, and insurance. Air freight for smaller exhibits runs $8–$15/kg. Build your freight budget before committing to booth space.
Currency
Invoice and settle in local currency
European shows invoice in EUR, German fairs in EUR, Dubai shows in AED. Use a business FX account (Wise, OFX) rather than your bank's default exchange rate — the spread on €50,000 of exhibit costs is material.
Standards
Electrical and safety standards differ
EU shows run on 230V/50Hz. UK shows run on 230V/50Hz with Type G plugs. You need certified adapters or country-specific power strips for all booth electronics. Some shows require TÜV or CE certification on electrical displays.