Tip 01
Sampling rules vary by show
Natural Products Expo West has strict sampling guidelines including portion size, packaging requirements, and health claim restrictions. Read the exhibitor services manual before your booth design is finalised.
Tip 02
Cold chain logistics are a separate budget line
Refrigerated products need advance coordination with the general contractor. Ship-to-warehouse for refrigerated items is often unavailable — check show-site delivery requirements early.
Tip 03
Buyers are time-constrained
Grocery buyers at Expo West walk 3–6 miles per day. Your booth needs to communicate the product promise in under 10 seconds. Lead with the claim, not the brand story.
Tip 04
NRA Show is foodservice, not grocery
The National Restaurant Association Show buyer is a restaurant operator, not a retail buyer. Your sales narrative, pricing structure, and samples should reflect restaurant economics, not retail margins.
Tip 05
Lead capture at food shows is informal
Many buyer relationships at food shows start with a handshake and a business card. Use a lead capture app alongside show-provided scanners — and follow up within 48 hours while they still remember your product.