Tip 01
Booth aesthetics matter more here than anywhere
Fashion buyers judge brands visually before they approach. Your booth design, lighting, and display presentation are as important as the product itself. Budget accordingly.
Tip 02
MAGIC week is a city-within-a-city
MAGIC, PROJECT, OffPrice, and several adjacent shows run simultaneously in Las Vegas. Major buyers circuit all of them in 3 days. Your sales team needs to be fully staffed.
Tip 03
Lead times define show ROI
Fashion shows are about next season's orders. Buyers at MAGIC in February are ordering for fall. Have your wholesale pricing, minimums, and delivery windows ready before the show opens.