Best for Associations & Mid-Market

GlueUp — The All-in-One Platform for Associations & Trade Groups

GlueUp combines membership management, event registration, and CRM in one platform — at a price associations can actually afford.

4.4/5
G2
From
Starting price
Independent
Editorial review
TradeShows.com recommends
GlueUp
From $150/month · 4.4/5 on G2
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★★★★★ 4.4/5 · G2
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Why TradeShows.com Recommends GlueUp

Most event management platforms are built for corporate event teams with dedicated tech budgets. GlueUp is built for associations, trade groups, and professional societies that need to manage members year-round — not just attendees during show week. The built-in CRM, renewal workflows, and community features make it the rare platform that earns its keep between events, not just during them.

GlueUp is Best For…

Not every EMS is right for every show. Here's where GlueUp is the strongest recommendation we make.

✓ Trade associations running annual conferences
GlueUp's membership management handles renewals, dues, and member communications — all integrated with event registration. One platform replaces three.
✓ Shows with 200–5,000 attendees
GlueUp is optimally designed for mid-market event sizes. The feature set is comprehensive at this scale without the enterprise complexity and cost of Cvent or Bizzabo.
✓ Food, agriculture, and commodity industry events
GlueUp has strong market penetration in food industry associations, agricultural trade groups, and commodity sector events. The community and networking features fit these buyer-seller relationship-driven shows well.
✓ Organisations that need year-round member engagement
The GlueUp community platform keeps members engaged between annual conferences — reducing churn and building the audience for next year's show.
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When GlueUp is not the right choice: GlueUp is not designed for large public trade shows or events requiring complex floor management. For shows over 10,000 attendees, or events requiring multi-hall exhibit management, Cvent is the better fit.

GlueUp Key Features for Trade Shows

The capabilities that matter most for trade show and conference event management.

Membership Management
Full CRM with member profiles, renewal workflows, dues management, and membership tiers.
Event Registration
Branded registration pages, ticket types, discount codes, and group registration.
Community Platform
Year-round member community with discussion forums, resource libraries, and member directories.
Email Marketing
Built-in email campaigns, automated workflows, and event communications.
Finance & Payments
Invoice management, dues collection, and event payment processing in one system.
Mobile App
White-label mobile app for events with agenda, networking, and live updates.

Ready to see GlueUp in action?

Request a demo and tell them TradeShows.com sent you. Demos are free, no commitment required, and typically run 30–45 minutes with a product specialist who understands trade show use cases.

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